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JUST BE News:

New Hampshire Business Attends an Exclusive Trade Show in New York City
Just Be Participates in a NYC Event Hosted by TLC’s Stacy London

Webster, NH – Just Be Products LLC, a New Hampshire apparel and accessories company, participated in an exclusive holiday gift fair hosted by Stacy London, host of TLC’s What Not to Wear. London also is the Red Carpet Correspondent for NBC.

London commented on how much she liked Just Be apparel and how she remembered seeing them on the virtual fair that was set up online before the actual fair took place.

Holiday gift fair host, Stacy London of TLC’s What Not to Wear, chats with all the vendors before the fair begins.

The fair took place in New York City on November 5th, in a penthouse on West 36th Street in the heart of the city. Attendees to the fair were members of the New York City short lead media such as Tara Bernie from Access Hollywood, Alicia Quarles and Nicole Evatt from Associated Press Television, Gwen Marder from Fox News Channel, Lynn Helmsteadt from E! Entertainment, Fran Bresca from Martha TV, Judy Airtime from NBC, Jonathan Vatner freelance writer with O Home, Natalis Bubnis from The View and Ali Jacobs from VH1 among others.

During the fair, the TV Guide Channel filmed a holiday gift-giving segment hosted by London. The segment will air on December 7th on the TV Guide Channel.

The fair gave Just Be Products the ability to introduce to the media their unique concept of a new line of apparel and accessories that is built around an online community. “It was a great experience,” said Michelle Pratt-Lienhart, owner of Just Be Products LLC. “I wasn’t sure what to expect because I had never done an event like that before. It took a lot of preparation and some late nights in the office, but it was well worth it.”

Vendors setting up for the holiday gift fair in the New York City penthouse on W. 36th Street with a skylight view of the Empire State Building.

[MEDIA NOTE: This event is still open virtually to all media. It is an opportunity to be introduced to the Just Be brand and others for inclusion in holiday gift guides and on-air product segments. For media who were unable to attend the event personally, the virtual holiday fair is still taking place online. To view all the products that were at the fair, go to www.product-n-press.com.]

The Just Be story started with entrepreneur Pratt-Lienhart as a state of mind, way of life, and a philosophy. To spread the word, the feeling, the excitement and the energy, Just Be also is a new line of apparel and accessories not meant to inspire…but to Just Be. By wearing the gear, people express how they feel or how they would like to feel.

Michelle Pratt-Lienhart standing with her table and awaiting the invited media at an exclusive holiday trade fair in a New York City penthouse.

Each Just Be item has its own Just Be saying—be beautiful, be organic, be flirty, be sweet, be cool, be green, be punk, be a sk8r, be natural, and so many more!  Some of the sayings are paired with large illustrations inspired by vintage poster designs and styles from the ‘20s to the ‘80s— from art deco to pop art to punk.

What sets Just Be apparel and accessories apart from other gear is that it is built around an online community for people to share how they Just Be. MySpace, Facebook, Twitter and YouTube are used, along with a customized website, blog and online store at jb-justbe.com. People share and show how they Just Be by uploading photos and videos to the blog and other social networking sites.

There is Just Be apparel for the whole family—men, women, kids and infants. And our line is quickly expanding to include accessories such as bibs, bags and more.

Show the world how you…JUST BE.

For more information on retail, wholesale, partnership opportunities or to request a video news release about the Just Be brand for radio or on-air segments, visit www.jb-justbe.com or call 603-369-3699.